Top Tips to Guarantee a Successful Law Firm Website Launch

Your website acts as your online storefront for your law firm, which is why building an effective website is critical for any business. When it comes to your website launch or refreshing your current site, law firm SEO is one of the top things to keep in mind. Let’s take a look at some of the key things to keep in mind before your upcoming website launch. Our team will be here to support you throughout the process with SEO to help your site rank highly over the upcoming months.

1. Test Your Site Repeatedly

The biggest mistake we see law firms make when updating or launching a site is they forget to test their website properly. While you might be excited to get your site up and running, you need to make sure there are no issues with the site itself. This can wreak havoc for your law firm SEO, especially if there are broken links or missing pages. Customers find poor websites to be incredibly frustrating, and they’ll soon take their business elsewhere. If you are looking to secure more cases this year, you need to make sure your website is effective for your desired job. Keep this in mind when you are planning out the launch date for your website. Add another week or two to your schedule in order to add in enough time for testing and rectifying any issues you notice.

2. Work With a Team of Professionals

While it can be tempting to save money on your website launch by doing it all yourself, we always recommend outsourcing this task to a professional. We know you have a million other tasks you need to be doing as a lawyer, which is why you should focus on those instead of wasting hours trying to learn how to design a new website. As far as SEO, our team will be able to take control of your law firm SEO and ensure you rank highly. We’ll start by auditing your current site, and then we’ll put together a strategy to help you perform well online following your website launch.

3. Use SEO Strategies Before Launching Your Website

For any new business owners, we recommend looking at law firm SEO before launching your website. Although you might think you could update this after, it’s much better to use these strategies to begin with. You’ll then start ranking highly from day one of your website launch. When you don’t take this approach, you are then fighting with Google after to rank your website higher with their algorithm. Our team will be here to support you at all times, so you won’t have to add any more pressure to your workload to successfully launch your website.

4. Add Contact Information on Each Page

Once you’ve created an effective website and attracted potential clients to your business, you need them to be able to get in touch with your team. Make sure you add your contact information to every page on your website. You don’t want someone to like the look of what you have to offer, only to be unsure how they can get in contact with your team. In the future, make sure you constantly update contact information for your site if it does change. This is critical for any business that’s invested time and money into law firm SEO, as you don’t want all of that hard work to go to waste.

5. Choose Your Website Launch Date Carefully

Many law firms think they can just choose any date for their website launch. However, with hundreds of websites launching on any given day, you need to pick your date very carefully. We recommend always avoiding the holidays or weekends, as people aren’t looking at websites and legal advice as much during these times. Instead, choose a weekday and a time very carefully. This will put all of your hard work on law firm SEO to good use and ensure you receive the cases you deserve this year.

Are you working towards launching your law firm’s website currently? If so, contact our team today to learn more about law firm SEO and how we can help to guarantee your business is successful online. We’ll be able to work with you to create a strategy for your SEO and research top keywords for companies operating in your area. This will help you to rank highly on Google from day one of your website launch, and you’ll go from strength to strength throughout the year. Our team will be here to support you on this journey and answer any questions you might have. Don’t delay in getting in touch with our team, who will be excited to collaborate with you on your website launch this year.