Using Google Ads for Criminal Defense Lawyers

In today’s age, where most individuals look for services online, the legal profession is no exception. With over 4,000 criminal defense lawyers in Idaho, the professionals find themselves competing for attention in the crowded market. In such a case, having a strong presence is beneficial not only for your reputation but also for attracting clients and increasing business. 

One of the tools you can leverage to attract more clients is Google Ads. Google Ads allows your law firm’s website to appear on the first page of an internet search result. The more people look at your website, the better your chances of getting a case. Google Ads allows you to use specific keywords, such as “felony charges,” “DUI defense,” etc. 

However, understanding Google Ads and managing a successful campaign is not that easy. It requires expertise, particularly in understanding pay-per-click (PPC) nuances. It is important to get online marketing for criminal defense lawyers in Idaho who have years of experience in boosting law firm business. Read this blog to learn more about the benefits of Google Ads. 

Best strategies for Google Ads in criminal defense -

1. Proper keyword research and selection. 

Keyword research is the most basic part of a successful Google Ads campaign. Choosing high-intent keywords, such as "criminal defense lawyer near me," helps you find clients who are in immediate need of legal assistance. Avoiding irrelevant or overly broad keywords is also important to ensure that ads reach your target audience. 

1. Create a compelling ad copy. 

Your ad should contain clear, concise, and persuasive text that is understandable by your potential clients. Including strong calls-to-action (CTAs) such as "Get a Free Consultation" or "Call Today for Legal Help" urges users to take immediate action. Along with this, do not forget to highlight your years of experience, unique selling points, and notable past case results. 

1. Optimize your landing page. 

When potential clients click on the link of an ad for your law firm, they are directed to a landing page. Therefore, curating this landing page in the right way is important. Your landing page should have a clear contact form, testimonials from past clients, and certifications that gain trust. Most importantly, the page should be easy for people who might not be tech-savvy to navigate. 

1. Get geo-targeting for local clients. 

What if your ad reaches someone in Australia while you only provide services in Idaho? Geo-targeting helps mitigate this problem by allowing you to set up specific geographic boundaries for your ads. This ensures that your ad only reaches people in the relevant areas. You will be able to attract suitable clients and avoid budget waste. 

1. Use ad extensions. 

Using ad extensions in Google Ads can significantly increase the visibility and effectiveness of your ads. By adding additional information, such as location, phone numbers, and client reviews, you make it easier for potential clients to reach out to you. Adding call extensions also enables clients to contact the firm directly from the ad. 

Common mistakes to avoid 

There are several mistakes one can make with Google Ads, especially when they are doing it for the first time and not hiring expert help. You could end up using negative keywords and waste your budget. For example, your ad shows people looking for family law attorneys while you offer criminal defense services only. 

Ignoring the ad quality score is also a common and huge mistake. The quality score is determined by factors such as ad relevance, expected click-through rate (CTR), and landing page experience. Ignoring this metric can result in higher costs per click and less ad visibility. Some other mistakes include overbidding on keywords and ignoring mobile optimization. 

Get started with Google Ads today!

If you are looking to boost your firm’s online presence and get more clients, Google Ads can help you do that. However, you can learn more tips and tricks about improving your website’s online presence by working with a digital marketing agency. Contact one in Idaho today!